In the short-term rental field, professional design is by no means a simple stacking of aesthetics. A truly excellent design can increase customer satisfaction by over 27%, a figure reported by the global homestay research agency Hostfully's annual report. By optimizing the flow through comprehensive design services, guests can find the light switch within 28 seconds, a detail often overlooked by amateur designers.
The angles of furniture placement, the positioning of outlets, and the selection of soundproof materials are all professional design elements that create a complete experience chain. In a Shanghai old-style house project I participated in, by re-planning the bathroom layout, the customer renewal rate jumped from 35% to 68%, confirming the importance of functional design.
There is an essential difference between the finished work of a professional photography team and that of smartphone shooting. On the Airbnb platform, using wide-angle lens photos of the living room can increase inquiries by 40%, which is the direct economic benefit brought by visual design. When we employed 3D rendering technology to preview design plans in the Hangzhou canal project, the reservation volume during the pre-sale period reached 2.3 times that of regular projects.
The current popular wabi-sabi design not only meets aesthetic needs but also reduces maintenance costs through natural materials. A homestay in Chengdu saved 12,000 yuan in annual cleaning costs after adopting rammed earth wall designs; this practical aesthetics is exactly where the value of professional design lies.
The choice of folding furniture requires precision down to millimeters. The liftable coffee table that doubles as a dining table designed for a micro-apartment in Shenzhen has an expansion error control within 3mm. This precise design allows an 18㎡ space to achieve hospitality, dining, and office functions, maintaining stable occupancy ratings of over 4.9 points.
The asset appreciation brought by professional design has a compound interest effect. An apartment by Jinji Lake in Suzhou, after our renovation, not only increased rental income by 45%, but also saw resale premiums as high as 62% three years later. High-quality design is like the software system of real estate, continuously creating excess returns.
Before starting each project, we conduct a 24-hour scenario simulation where the design team stays in similar property types to document 157 experience data points. This immersive research improved the ergonomic design score of a riverside property project in Chongqing by 31%, with negative feedback rates dropping to 2%.
The deformable partition system is a breakthrough solution in recent years. A courtyard project in Beijing adopted electric mist glass partitions that create a transparent loft space during the day and instantly convert to three independent bedrooms at night. This flexible design allowed for an 80% increase in peak season prices.
The homestay project in the Hui District of Xi'an deconstructed traditional window lattice patterns into modern screens, preserving cultural memory while meeting contemporary aesthetics. This design strategy shortened the booking period for cultural theme rooms by 5 days and increased the repurchase rate to 43%.
The floating bed frame system we designed for the Canton Tower view apartment utilizes wall load-bearing to achieve bed storage, freeing up 12㎡ of floor space. This innovative solution allows a 30㎡ small apartment to accommodate 6 people, with weekend premiums reaching 220% of standard prices.
A certain beachfront homestay, using our custom coral fleece waterproof sofa, reduced annual maintenance costs by 67% and improved customer comfort scores to 4.8 points.
When evaluating designers, focus on their before-and-after benefit comparison tables; excellent cases should have clear ROI data. A design team's project file from Hangzhou shows that their design solutions average a 58% increase in owner profits.
Our pioneering basic package + value-added package charging model allows owners to implement designs in phases. In a Sanya project, core functional area renovations were completed first, followed by soft decoration upgrades funded through generated profits three months later, maximizing fund utilization.
Using bamboo fiber soundproof panels is not only environmentally friendly, but its unique texture also becomes a photo hotspot. This led to six influencer blog recommendations for a homestay in Xiamen, resulting in over 200 booking conversions.